Allot of us SEO Consultants out there believe that we think we know everything that there is to know about marketing through search engines online. But before you count your eggs before your chickens hatch you may want to read this article about search engines posted by the capetownseoexperts.
One thing we all do know is that there are three major players when is comes to Search Engines.
With the exception of these 3 there are a few co-players with small amounts of power but they are not really large players and fortunately for us they are not relevant enough to worry about when it comes to marketing online.
One thing you have to think about before you even attempt to get indexed and get to that prized #1 spot on the 1st page of the major 3 is how insignificant you and you business are to these three titan businesses.
Their particular task is to satisfy the consumer who is doing the search. You actually aren’t even a thought to these businesses, trust me. Their Money target and their total satisfaction is based on that customer searching so you or your Seo company in Cape Town must follow the rules or you can go from the #1 spot to never existing in a matter of minutes. With that said, there is a white hat way and a black hat way to conduct SEO.
If you step out of line with the black hat way you are toast and I don’t mean golden brown, you are burnt, done and thrown in the trash. Basically you will have to start over from scratch and loose all the money your business invested.
A search engine determines each of our site content and significance by using “crawlers” and their particular job is to search your page and follow links on your page to see where they end and to check the page relevance in terms of the search term used by the client. So if you are a plumber and your content is on a sports and fitness article site it’s a big waste of time, you follow me?
Search engines do not index every single element on your website. The search engine will index words and phrases placed in particular places on your webpage. Such as title tag,Meta tags, and then the H1 to H6 sub header title tags. Ones links are also important and they track these to see where they end up and then add a Value for those to your quality rating.
The Big “G” will display around 3PPC (pay-per-click) rankings at the top of their directory which will be pink colored
Tinted and unique from the natural and organic ((blank)) search traffic beneath that. On the right hand side of the site will be more Pay-per-click ads. They also will show a vertical search list such as video’s and mapping at the top of their SERP.
So your site is unimportant in the great structure, Search engine optimization is important because content matters and all 3 of the most significant players all play the same game and trying to outwit all of them is foolish. Remember that they cover the globe not justCape Town
One thing we all do know is that there are three major players when is comes to Search Engines.
With the exception of these 3 there are a few co-players with small amounts of power but they are not really large players and fortunately for us they are not relevant enough to worry about when it comes to marketing online.
One thing you have to think about before you even attempt to get indexed and get to that prized #1 spot on the 1st page of the major 3 is how insignificant you and you business are to these three titan businesses.
Their particular task is to satisfy the consumer who is doing the search. You actually aren’t even a thought to these businesses, trust me. Their Money target and their total satisfaction is based on that customer searching so you or your Seo company in Cape Town must follow the rules or you can go from the #1 spot to never existing in a matter of minutes. With that said, there is a white hat way and a black hat way to conduct SEO.
If you step out of line with the black hat way you are toast and I don’t mean golden brown, you are burnt, done and thrown in the trash. Basically you will have to start over from scratch and loose all the money your business invested.
A search engine determines each of our site content and significance by using “crawlers” and their particular job is to search your page and follow links on your page to see where they end and to check the page relevance in terms of the search term used by the client. So if you are a plumber and your content is on a sports and fitness article site it’s a big waste of time, you follow me?
Search engines do not index every single element on your website. The search engine will index words and phrases placed in particular places on your webpage. Such as title tag,
The Big “G” will display around 3PPC (pay-per-click) rankings at the top of their directory which will be pink colored
Tinted and unique from the natural and organic ((blank)) search traffic beneath that. On the right hand side of the site will be more Pay-per-click ads. They also will show a vertical search list such as video’s and mapping at the top of their SERP.
So your site is unimportant in the great structure, Search engine optimization is important because content matters and all 3 of the most significant players all play the same game and trying to outwit all of them is foolish. Remember that they cover the globe not just
Regards,
The Capetownseoexperts.
