PPC or SEO, a couple of top notch advertising methods that are extremely effective

Hello Cape Town internet marketing world, I would like to discuss a couple different advertising methods that are extremely useful and effective. Pay per click or PPC, is one marketing tool that can drive lots of traffic to your website and increase your sales. The other method is Search Engine Optimization. Lots of marketers shy away from PPC because they do not understand it, or mistakenly think the cost is prohibitive. However, PPC only costs the advertiser when a potential buyer clicks on the ads for keywords or keyword phrases they’ve chosen. SEO on the other hand if done correctly can achieve wonders for a business and in most cases double or triple your traffic because of front page search engine exposure. Below we are going to point out some differences between using PPC and SEO but my recommendation is to use SEO and in the beginning to start with a PPC campaign if you want instant exposure.

A. (PPC) Instant visibility and advertising: How easy is it? You simply go online, open an account, and then set up your campaigns, and after that you can be seen instantly. (Once you close your PPC campaign you disappear). With SEO, once you achieve top rankings and good visibility you remain there for a long time even if you discontinue your services but you will eventually start to fall, How long will it take to start fading you ask? It depends on your market and if others in your niche are using SEO services.

B. (PPC) It’s not expensive unless you decide for it to be: Your budget is Flexible, you can choose exactly how much you want to spend per day. Your PPC ads will run until you reach your limit for the day. You can choose from R100 per day or R10, 000, it is entirely up to you. (SEO) cost depending on your market value, which keywords you’re trying to rank and the difficulty of work being performed. It’s also determined prior to the start of the campaign. You continue to stay visible 24 hours 365 days per year because you have no daily limits to your exposure.

 C. (PPC) You get threw to the searchers who are interested: If they click your link, that means they are interested in your product or service and may be potential buyers. Set up an information collection box for them in clear view. (I recommend getting as much information as possible for follow ups.) Also if they fill out all of the boxes they are more likely to be a potential customer as well. With SEO services you achieve the same effect but to a greater extent. When using PPC you pay for a particular key word where as using SEO you can have several targeted keywords spread throughout the internet in articles, press releases, social media sites, forums and they all point back  to your site allowing more choice of searchers to visit you instead of just for one keyword.

 D. (PPC) Target you buyers geographically: Reach the exact users that are most likely to buy from you via the use of keywords and narrowed geography, so that you only pay for viable leads. With SEO you constantly keep up with keyword research as well and target geographically the same way. The advantage of SEO is that you show up in the local, organic, mobile, and natural search results, so you cover not only your area but everywhere.

E. (PPC) Easy Tracking: Pay Per Click is very easy to track, you will get real-time up to date statistics that convey how your ads are doing good or bad, it will also show you  what your click-through rate is, and where your advertising dollars are being used. The SEO firm will track your ROI, rankings, and all other marketing and advertising results as well as your PPC and report back to you promptly.

F. (PPC) you literally have total control: PPC gives you great control over your campaigns. Starting, changing, or stopping a PPC campaign is done within a few minutes and a few clicks. You are able to make changes 24/7, and they are effective right away, also there are no contracts. With SEO you can rest easy because the SEO firm should monitor your market, make the necessary changes for you allowing you to concentrate on other aspects of your business or life.

G. (PPC) Return on Investments: If you set your campaigns up properly, you should get a pretty good return on the cash that you’ve invested in pay per click advertising. With SEO you receive a monthly track able report on your status and PPC is normally included along with the reports results. You can call your SEO firm anytime to confirm

H. (PPC) Internet marketing really works: You can believe it or not, but a vast amount of businesses, and your local competitors, are not using SEO or Pay Per Click. As a matter of fact, most of them still avoid the internet. This is Great news for you, because it works! And it works just as well globally as it does for local marketing.

I. (PPC) it’s a Great market research tool: PPC will assist you in finding precisely what keywords people are using to find your business. You will also be able to determine which customers are buying your product or services. These statistics are a highly valuable and they will help you more with each campaign you take on. With SEO you get the same results but are allowed to utilize more keywords because in the long run it’s less costly.

Pay per click remains one of the top on the list for trackable and cost-effective marketing, if you know that you need something to create exposure and visibility to your business then you need to get started today!  If you have patience and endure the few months to launch an effective SEO campaign and need assistance, you should seek out an SEO company to help; you can reference them for information or learn online and dive into it yourself but it entails a lot of hard work. I wish you the best in you advertising campaigns.

Marketing Through Search Engines By the Capetownseoexperts

Allot of us SEO Consultants out there believe that we think we know everything that there is to know about marketing through search engines online. But before you count your eggs before your chickens hatch you may want to read this article about search engines posted by the capetownseoexperts.

One thing we all do know is that there are three major players when is comes to Search Engines.

With the exception of these 3 there are a few co-players with small amounts of power but they are not really large players and fortunately for us they are not relevant enough to worry about when it comes to marketing online.


One thing you have to think about before you even attempt to get indexed and get to that prized #1 spot on the 1st page of the major 3 is how insignificant you and you business are to these three titan businesses.

Their particular task is to satisfy the consumer who is doing the search. You actually aren’t even a thought to these businesses, trust me. Their Money target and their total satisfaction is based on that customer searching so you or your Seo company in Cape Town must follow the rules or you can go from the #1 spot to never existing in a matter of minutes. With that said, there is a white hat way and a black hat way to conduct SEO.

If you step out of line with the black hat way you are toast and I don’t mean golden brown, you are burnt, done and thrown in the trash. Basically you will have to start over from scratch and loose all the money your business invested.

A search engine determines each of our site content and significance by using “crawlers” and their particular job is to search your page and follow links on your page to see where they end and to check the page relevance in terms of the search term used by the client. So if you are a plumber and your content is on a sports and fitness article site it’s a big waste of time, you follow me?

Search engines do not index every single element on your website. The search engine will index words and phrases placed in particular places on your webpage. Such as title tag, Meta tags, and then the H1 to H6 sub header title tags. Ones links are also important and they track these to see where they end up and then add a Value for those to your quality rating.



The Big “G” will display around 3PPC (pay-per-click) rankings at the top of their directory which will be pink colored
Tinted and unique from the natural and organic ((blank)) search traffic beneath that. On the right hand side of the site will be more Pay-per-click ads. They also will show a vertical search list such as video’s and mapping at the top of their SERP.
So your site is unimportant in the great structure, Search engine optimization is important because content matters and all 3 of the most significant players all play the same game and trying to outwit all of them is foolish. Remember that they cover the globe not just Cape Town.

Regards,

The Capetownseoexperts.

Ethics and good practices to help you decide which SEO company to hire in Cape Town

This post is going to cover ethics and good practices to help you decide which SEO company to hire for you’re business.

We all know it’s nice to be within the tops three positions of search engines because it will defiantly have a positive impact on your business but Cape Town Seo Experts never 100% guarantee "top results" or "top rankings" but we've always delivered more traffic for better conversions and at the end of the day this is what we and our clients are looking for.  Our goal and our aim is to continue to push your site to the top but most people in South Africa don’t understand that SEO is only positively effective over time and it cant be rushed or it will have a negative effect and place you in a worse position than you started out in when you hired the Seo company.

First you must Start with Your Goals

 make sure you have a good idea of what you want accomplished by working with an SEO company.
I have  worked with many companies who really didn’t have an ides of what they wanted and this is alright, it just makes it tougher on the SEO firm when it come to structuring your plan. A good SEO will know what you need better than you will and the way that’s done is they actually research your company, your competitors, and your market prior to just trying to set a price and get you to sign. You should ask them for what they think your goals should be and combine those with your own list if you have one. If you’re already conducting SEO internally and need help then you need help to train your staff and for any other issues you need to identify them prior to talking with a potential firm.

A few other good quick ideas that explain themselves are: Connect with Your Social Network and see what they recommend, Get advice from SEO-savvy people which you trust, Ask for a list of past Success stories from the SEO company and not just there past clients, Speak to them on the phone first or arrange a face to face meeting to get a better vibe and see who your talking to, Email them a few initial issues and see how they respond with time and the solutions, Ask for References, Go and get an Informal Proposal from Your Top 2-3 Seo companies even if you have made up your mind, Have Smart, Sensible People to Review the Contract, and when you finally make your choice, go with the team you feel most confident will bring results from your own gut feeling.

Last but not least here is a good word of warning – do not choose an SEO company on just price alone,  don’t even make the price the biggest part of your decision unless (your budget is a real problem). The reason why is: - SEO Marketing is usually an incredibly high ROI, (return on investment) activity. Companies that spend R40, 000 on SEO services tend to make it back in a matter of weeks or months from traffic and conversion increases. You must also remember that more targeted traffic means higher conversion rates as well.

Do You Know All There Is To Know About The Search Engines?

Allot of us SEO Consultants out there believe that we think we know everything that there is to know about marketing through search engines online. But before you count your eggs before your chickens hatch you may want to read this article about search engines posted by the capetownseoexperts.

One thing we all do know is that there are three major players when is comes to Search Engines.

With the exception of these 3 there are a few co-players with small amounts of power but they are not really large players and fortunately for us they are not relevant enough to worry about when it comes to marketing online.


One thing you have to think about before you even attempt to get indexed and get to that prized #1 spot on the 1st page of the major 3 is how insignificant you and you business are to these three titan businesses.

Their particular task is to satisfy the consumer who is doing the search. You actually aren’t even a thought to these businesses, trust me. Their Money target and their total satisfaction is based on that customer searching so you or your Seo company in Cape Town must follow the rules or you can go from the #1 spot to never existing in a matter of minutes. With that said, there is a white hat way and a black hat way to conduct SEO.

If you step out of line with the black hat way you are toast and I don’t mean golden brown, you are burnt, done and thrown in the trash. Basically you will have to start over from scratch and loose all the money your business invested.

A search engine determines each of our site content and significance by using “crawlers” and their particular job is to search your page and follow links on your page to see where they end and to check the page relevance in terms of the search term used by the client. So if you are a plumber and your content is on a sports and fitness article site it’s a big waste of time, you follow me?

Search engines do not index every single element on your website. The search engine will index words and phrases placed in particular places on your webpage. Such as title tag, Meta tags, and then the H1 to H6 sub header title tags. Ones links are also important and they track these to see where they end up and then add a Value for those to your quality rating.



The Big “G” will display around 3PPC (pay-per-click) rankings at the top of their directory which will be pink colored
Tinted and unique from the natural and organic ((blank)) search traffic beneath that. On the right hand side of the site will be more Pay-per-click ads. They also will show a vertical search list such as video’s and mapping at the top of their SERP.
So your site is unimportant in the great structure, Search engine optimization is important because content matters and all 3 of the most significant players all play the same game and trying to outwit all of them is foolish. Remember that they cover the globe not just Cape Town.

Regards,

The Capetownseoexperts.