Hello Cape Town internet marketing world, I would like to discuss a couple different advertising methods that are extremely useful and effective. Pay per click or PPC, is one marketing tool that can drive lots of traffic to your website and increase your sales. The other method is Search Engine Optimization. Lots of marketers shy away from PPC because they do not understand it, or mistakenly think the cost is prohibitive. However, PPC only costs the advertiser when a potential buyer clicks on the ads for keywords or keyword phrases they’ve chosen. SEO on the other hand if done correctly can achieve wonders for a business and in most cases double or triple your traffic because of front page search engine exposure. Below we are going to point out some differences between using PPC and SEO but my recommendation is to use SEO and in the beginning to start with a PPC campaign if you want instant exposure.
A. (PPC) Instant visibility and advertising: How easy is it? You simply go online, open an account, and then set up your campaigns, and after that you can be seen instantly. (Once you close your PPC campaign you disappear). With SEO, once you achieve top rankings and good visibility you remain there for a long time even if you discontinue your services but you will eventually start to fall, How long will it take to start fading you ask? It depends on your market and if others in your niche are using SEO services.
B. (PPC) It’s not expensive unless you decide for it to be: Your budget is Flexible, you can choose exactly how much you want to spend per day. Your PPC ads will run until you reach your limit for the day. You can choose from R100 per day or R10, 000, it is entirely up to you. (SEO) cost depending on your market value, which keywords you’re trying to rank and the difficulty of work being performed. It’s also determined prior to the start of the campaign. You continue to stay visible 24 hours 365 days per year because you have no daily limits to your exposure.
C. (PPC) You get threw to the searchers who are interested: If they click your link, that means they are interested in your product or service and may be potential buyers. Set up an information collection box for them in clear view. (I recommend getting as much information as possible for follow ups.) Also if they fill out all of the boxes they are more likely to be a potential customer as well. With SEO services you achieve the same effect but to a greater extent. When using PPC you pay for a particular key word where as using SEO you can have several targeted keywords spread throughout the internet in articles, press releases, social media sites, forums and they all point back to your site allowing more choice of searchers to visit you instead of just for one keyword.
D. (PPC) Target you buyers geographically: Reach the exact users that are most likely to buy from you via the use of keywords and narrowed geography, so that you only pay for viable leads. With SEO you constantly keep up with keyword research as well and target geographically the same way. The advantage of SEO is that you show up in the local, organic, mobile, and natural search results, so you cover not only your area but everywhere.
E. (PPC) Easy Tracking: Pay Per Click is very easy to track, you will get real-time up to date statistics that convey how your ads are doing good or bad, it will also show you what your click-through rate is, and where your advertising dollars are being used. The SEO firm will track your ROI, rankings, and all other marketing and advertising results as well as your PPC and report back to you promptly.
F. (PPC) you literally have total control: PPC gives you great control over your campaigns. Starting, changing, or stopping a PPC campaign is done within a few minutes and a few clicks. You are able to make changes 24/7, and they are effective right away, also there are no contracts. With SEO you can rest easy because the SEO firm should monitor your market, make the necessary changes for you allowing you to concentrate on other aspects of your business or life.
G. (PPC) Return on Investments: If you set your campaigns up properly, you should get a pretty good return on the cash that you’ve invested in pay per click advertising. With SEO you receive a monthly track able report on your status and PPC is normally included along with the reports results. You can call your SEO firm anytime to confirm
H. (PPC) Internet marketing really works: You can believe it or not, but a vast amount of businesses, and your local competitors, are not using SEO or Pay Per Click. As a matter of fact, most of them still avoid the internet. This is Great news for you, because it works! And it works just as well globally as it does for local marketing.
I. (PPC) it’s a Great market research tool: PPC will assist you in finding precisely what keywords people are using to find your business. You will also be able to determine which customers are buying your product or services. These statistics are a highly valuable and they will help you more with each campaign you take on. With SEO you get the same results but are allowed to utilize more keywords because in the long run it’s less costly.
Pay per click remains one of the top on the list for trackable and cost-effective marketing, if you know that you need something to create exposure and visibility to your business then you need to get started today! If you have patience and endure the few months to launch an effective SEO campaign and need assistance, you should seek out an SEO company to help; you can reference them for information or learn online and dive into it yourself but it entails a lot of hard work. I wish you the best in you advertising campaigns.
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